A d v e r t i s i n g
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Online Companies underestimate the importance of marketing and customer support, but the reality is that they are an integral part of the success of any e-commerce operation.
The Direct Marketing Association, surveyed companies on where the costs lie for B2C players with websites. Marketing and advertising account for over 50% of such expenditures:
The breakdown is as follows:
| Marketing | 37.0% |
| Operations | 28.9% |
| Staffing | 21.1% |
| Advertising | 14.4% |
| New Business Development | 11.9% |
| Merchandising | 4.0% |
***NB - multiple responses allowed |
